Winterizing Your Summer Vacation Rental: Boost Off-Season Bookings
Preparing your short-term rental for winter isn't just about maintenance—it's a smart way to increase year-round revenue. A well-maintained and winter-ready vacation property is more attractive to off-season guests and helps you avoid costly repairs. With just a few strategic updates, your rental can stay guest-ready even in the colder months.
Winter-Ready Checklist
Marketing & Guest Experience Updates
- •Update your photos: Swap out beach shots for more seasonally appropriate images (like blankets, warm lighting, etc.).
- •Adjust your listing for winter travelers: Highlight features like heaters, fireplaces, hot tubs, or cozy indoor spaces.
- •Offer local winter activity guides: Recommend nearby hikes, restaurants with indoor seating, or seasonal events (like apple picking or fall or winter festivals).
- •Consider off-season discounts: Attract bookings with lower rates or extended-stay deals.
Interior Comfort & Amenities
- •Stock winter essentials: Provide items like space heaters, umbrellas, extra towels, flashlights, or even a snow shovel (if your area gets any snow).
- •Add cozy touches: Think candles, area rugs, slippers, and change the seasonal décor to make the space feel warm and inviting.
- •Switch to heavier bedding: Add flannel sheets, comforters, and extra throw blankets for guest comfort.
Maintenance & Safety
- •Deep clean the property: Focus on areas like fireplaces, windows, and heating vents that may not get much use in summer.
- •Service the heating system: Make sure the heating is working efficiently before cold weather hits. You don't want guests complaining about no heat in the middle of winter!
- •Check and seal drafts: Inspect doors and windows to prevent heat loss, and keep energy bills down.
- •Check smoke and carbon monoxide detectors: Especially important when heating systems are running regularly.
Exterior Preparations
- •Winter-proof the exterior: Trim trees, clean gutters, and store summer furniture to prevent weather damage.